On first look it's a typical red carpet. You've got the velvet rope and the adoring fans. Oh, but wait. That's "The Godfather of Shock Rock" and these fans are a bit shorter than his normal groupies.
"How many of you kids are going to end up on this stage singing," asked Alice Cooper.
The legendary rocker is in Sioux Falls supporting his buddy Chuck Brennan and the Brennan Rock and Roll Academy.
"This is a dream not only for the kids of the Sioux Empire, but for the Boys and Girls Club in general," said Brennan. "They've (the Boys and Girls Club) been around since 1920, and this is the first ever music program that they've had and it's free of charge."
The school mirrors Cooper's Solid Rock Foundation in Phoenix. He believes music must be part of kids' lives.
"If you take kids from the worst part of town or the best part of town and put them in a room together, what are they going to talk about," asked Cooper. "Music is going to be their common denominator."
Thanks to his inspiration, the Brennan Rock and Roll Academy dedicated the "Welcome 2 My Nightmare" recording studio to Cooper on Friday.
"When you get kids at a really young age they're like sponges. They can absorb. I wish I would have learned to play guitar when I was six, because I would have been a really good guitar player by now," said Cooper.
Quite a statement coming from a member of the Rock and Roll Hall of Fame. His young, adoring audience was certainly taking notes.
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